International Business Fundamentals BBB4M


This course provides an overview of the importance of international business and trade in the global economy and explores the factors that influence success in international markets. Students will learn about the techniques and strategies associated with marketing, distribution, and managing international business effectively.This course prepares students for postsecondary programs in business, including international business, marketing, and management.

SKU: BBB4M Category:

The BBB4M International Business Fundamentals course is designed for Grade 12 students planning to pursue business studies at the university or college level. This course introduces students to the principles and concepts of international business, helping them understand how global economic activities influence business decisions.

Course Overview

Students will learn about the cultural, political, economic, and legal factors that influence international trade. They will study marketing strategies, international financial management, and logistics while gaining practical skills in planning and conducting international business transactions.


There are no specific prerequisites for this course.

Key Learning Objectives

  • Identify and analyze key cultural, economic, and political factors that influence global business opportunities.
  • Examine international marketing strategies and how they affect market entry and competitiveness.
  • Understand global supply chain management, including the logistical challenges of international trade.
  • Develop skills in managing foreign exchange risk and analyzing the impact of international financial markets.
  • Explore the legal and ethical considerations of conducting business across different jurisdictions and cultures.

Overall Expectations

By the end of this course, the student will:


Business, Trade, and the Economy

  • Demonstrate an understanding of terminology, concepts, and basic business communication practices related to international business.
  • Analyze the impact of international business activity on Canada’s economy.
  • Demonstrate an understanding of how international business and economic activities increase the interdependence of nations.


The Global Environment for Business

  • Analyse ways in which Canadian businesses have been affected by globalization;
  • Demonstrate an understanding of the factors that influence a country’s ability to participate in international business;
  • Assess the effects of current trends in global business activity and economic conditions.


Factors Influencing Success in International Markets

  • Analyze the ways in which cultural factors influence international business methods and operations.
  • Assess the ways in which political, economic, and geographic factors influence international business methods and operations.
  • Identify and describe common mistakes made by businesses in international markets.
  • Evaluate the factors currently affecting the international competitiveness of Canadian businesses.


Marketing Challenges and Approaches, and Distribution

  • Assess the challenges facing a business that wants to market a product internationally.
  • Compare the approaches taken by various companies to market their products internationally.
  • Demonstrate an understanding of the logistics of, and challenges associated with, distribution to local, national, and international markets.


Working in International Markets

  • Analyze the ways in which ethical considerations affect international business decisions.
  • Assess the working environment in international markets.
  • Demonstrate an understanding of the process for crossing international borders as it relates to international business.

Course Details

Course CodeBBB4M
Course TypeAcademic
FormatUniversity Preparation
DepartmentBusiness Studies
Course TitleInternational Business Fundamentals
GradeGrade 12
Credit Value1.0

Outline of Course Content

1Introduction to International Trade20 hours
2Culture, Politics, and Economics20 hours
3Trade Organizations and Social Responsibility29 hours
4Marketing and Logistics29 hours
5Canada’s Role in International Business10 hours
Final Examination2 hours
Total110 hours